As rising costs make Filipinos more intentional about where they spend, skincare choices are also becoming more deliberate, with consumers looking for products they can trust to support their skin health long-term. Rather than treating skincare as a cosmetic luxury, people increasingly view it as essential to personal wellness. However, navigating physical retail aisles and online platforms presents challenges, as buyers face competing claims, complex scientific jargon, and a constant influx of new ingredients. This demand for clarity and science-backed solutions shaped Cetaphil’s 8th annual National Healthy Skin Mission at SM Makati. The campaign, in partnership with Watsons and SM Beauty, centers on “Healthy Skin Deserves No Compromise.” The initiative…